Rebranding for Growth
The New York City and Westchester Chapters of the National Electrical Contractors Association (NECA) represent the largest chapters of the organization in the country.
NECA is comprised of electrical contractors that are part of Local 3 IBEW – the New York City union local of the International Brotherhood of Electrical Workers. Sacks has represented the organization since 2007 and created its brand, website, member intranet, marketing materials and select special events.
For NECA, Sacks also compiled, wrote, designed and produced the construction industry’s first minority and women business directory of electrical contractors.
Sacks has also developed special information programs for NECA. Sacks also packages its educational and informational programs and is often called on to provide key speakers for its monthly meetings. Each month, Sacks produces a newsletter for the association that is distributed to a targeted data base.
Sacks has participated as a strategic consultant for many of the organization’s important initiatives.