Sacks is a full-service integrated public relations and marketing firm, with an outstanding 30-year track record of producing effective, accountable and memorable communications programs.
AN INVISIBLE HAND WITH A COMPLETE COMMUNICATION SKILL SET
Sacks is your ‘invisible hand’ that works closely with your team to support your communications, marketing and business development program. We deliver high quality editorial, graphic design, digital, broadcast and strategic communications consulting services to support your information, marketing and business development programs.
Sacks has worked with hundreds of clients to assess their current position and develop a strategic approach to advance their brand through creative messaging and strategic positioning. Here is a sampling of the communications services we provide to our clients:
We develop your competitive edge through strategic marketing, advertising and public relations strategies to increase a brand’s profile, recognition and market share.
We create creative Information engagement campaigns -- in print, digitally and electronically -- that help audiences and stakeholders understand and respond to communications in specific, positive and actionable ways. Our campaigns have been proven change-agents for introducing and advancing new ideas and information.
MEDIA AND OUTREACH
We design and execute media and outreach campaigns to generate public support for a specific issue are part of our services. We build our campaigns on traditional and digital platforms and they include press releases and publications, reporter interview and editorial board opportunities, print and electronic collaterals and strategic information events, including press briefings, conferences and roundtables.
We provide strategic, pro-active crisis management services applying proven media and public relations approaches as well as other creative strategies that serve to diffuse and manage issues.
Our consulting philosophy is simple and consistent: purposeful consulting services that serve our clients.
Since day one, Sacks has delivered specialty communications consulting services that help clients achieve outstanding outcomes and results. Our consulting services complement and supplement an organization’s ability to seamlessly deliver high quality, marketable services that drive business growth. We focus on how organizations they operate and how they communicate with their target audiences. Our services include:
ORGANIZATIONAL ASSESSMENTS AND REVIEWS
Based on our long experience working with a wide spectrum of organizations, we have developed a framework of the characteristics of the most successful organizations: competent, vision-focused management, a sound financial management system, a detailed business management and operations plan, marketing capabilities as well as delivery of quality of products and services. Our framework provides performance metrics and scorecards which our clients can use to make real improvements to their businesses.
PROFESSIONAL DEVELOPMENT AND TRAINING
Our training and professional development programs emphasize business operations, management and communication skills to assist businesses leaders and their firms grow and succeed. Our programs include leadership training, capacity building and communications skills refinement.
We are recognized diversity advocates and consultants to both private and public clients for MWDBE outreach and strategic consulting services. Our services include: outreach and recruitment campaigns featuring online surveys, websites and events, database development, compliance assessments; and facilitation and meeting management.
MARKET ACCESS AND BUSINESS DEVELOPMENT
For many of our clients, we create strategic plans to reach specific markets and decision makers using innovative communications and consulting approaches to achieve increased market presence and positioning and build new business.
Sacks has evolved an event design philosophy that produces well- conceived events that provide added value to both the host and the attendee: they create new industry conversations, deliver new business information and skills and anchor and build relationships. This philosophy drives our event approach.
We design and produce large events, conferences, strategic roundtables, outreach and marketing programs for publications, universities and public, private and non-profit organizations. Exceptional events are our trademark. We manage every detail with rave reviews every time! Our services include:
At the start of each event, we work with you to clarify and design the following event components: your goals, event concept, the right audience, the best venue and the scope of your event plan.
We provide full –marketing support for all of our events: innovative, eye-catching marketing, event websites, effective attendee outreach, strategic exhibitor and sponsor outreach, registration-driving program content, custom graphics and an in-house registration system that captures marketing results.
Identifying your target audience is the first step in building your event infrastructure. Qualifying names and addresses and building a complete data base is one of the most important steps in your event blueprint. Throughout the event, we continue to add, modify and update our data base to ensure that you reach and attract the audience you want in the room.
EVENT PRODUCTION AND POST EVENT SERVICESE
Our event production services drill down to the smallest detail. Every second is accounted for, each transition is seamless and our behind-the-scene team is just that – behind the scene. Our post-event services include photo galleries, surveys and final budget reconciliations. We leave nothing to chance.
For some events, we will produce a supplemental publication or a post-event briefing paper. These publications continue to move our clients’ message well beyond the completion of an event.